Klaussner’s Awards & Recognitions That Define Its Legacy

Klaussner, founded in 1963, has a rich history to flaunt. With its innovations and craftsmanship, this company grew into one of the largest privately owned "Made in America" furniture brands in the US. In 2009, this company reached an estimated peak revenue of $500 million and was widely regarded as a dominant player in the residential furniture industry.

Over the years, this company has been consistently recognized for several prestigious awards that not only solidified its reputation. But they have acted as a seal of approval, reassuring customers that they are investing in a well-regarded and high-quality product.

Let's take a quick trip around the awards won by Klaussner Home Furnishing.

A Timeline Of Awards And Achievements

2014 - EDDIE Award for Vocational Training

Educational Software Review Award (EDDIE) is given to recognize innovative and content-rich education and training programs using technology. In 2014, the 19th Annual EDDIE Awards was given to Klaussner University's online furniture training course, named "Learn and Earn."

Its selection criteria include content and its potential for board use, technical merit, subject approach and management system.

Klaussner's authorities responded with gratitude and they reported that the training really worked well where 96% of the retail associates completing the course said that it was easy to use and 93% said that this training increased their sales.

2017 - Arts Award For Outdoor Living

Klaussner stepped into the outdoor furniture industry in 2014 and since then it excelled in that area that it received an award in 2017. 

Accessories Resource Team Awards is an annual awards program that's co-hosted by Dallas Market Center (DMC) and ART (Accessories Resource Team) to recognize the excellence happening in the sectors such as home furnishings, decorative accessories, and lighting industries.

Klaussner outdoor got the ARTS award in the outdoor living category at the 28th annual event, applauding its commitment to expanding living spaces with aesthetically pleasing yet comfortable and functional outdoor furnishings.

2018 - Design Excellence Award 

The following year, Klaussner managed to grab headlines with its next award. Klaussner Outdoor design team received the Designed Excellence award in the outdoor lighting category from the International Casual Furnishings Associations (ICFA) for Outdoor slant table lamps.

This slant lamp was applauded for its innovative design and functionality, that clearly reflected the brand's utmost dedication to enhance outdoor living experiences.

2022 - Furniture Today's Reader Ranking Award

Klaussner grabbed another prestigious award in Best Stationary Upholstery Supplier category. While furniture brands offer only a couple of upholstery items, this brand offers hundreds of fabrics and leather upholstery options.

2023 - Best Mattress Online’s Top 5 Adjustable Beds

Enso sleep Systems is a subsidiary of Klaussner. This brand was recognized for its feature-rich adjustable bed bases. It received the ranking in the best Mattress Online's top 5 adjustable beds 2023 list for its strong commitment to designing high value feature loaded adjustable bed bases.

What Led Klaussner To Grab Some Prestigious Awards In Recent Years?

Klaussner has remained a top favorite in the furniture market. Though it has won awards and got recognition, it has won a huge customers base for the following:

Unbeatable Customization Offered By Klaussner

Klaussner is famous for offering one of the most extensive upholstery customization programs in the industry. You get the chance to choose from over 600 fabric choices and 75 leather options.

That's not all; you can choose from multiple arm styles, cushion types, and base designs that let you partially design a piece of furniture of your choice rather than buying off the shelves.

Advanced Manufacturing And A Quick Turnaround Time

The company has implemented vertically integrated manufacturing, where it controlled important aspects in production that led to zero lag and saved significant time. This structure allowed the company to ship custom furniture within just 21 days.

Excelled In Vocational Training

We all know that Klaussner doesn't sell directly to its customers. Rather, it chose a B2B model and tied up with authorized retailers who became the face of the brand.

It developed an online sales training program, "Learn and Earn," so as to help the retailers understand the brand and its products well. Only when salespeople fully understand Klaussner's products can they better match customers with the right furniture, explain the features, and thus, actively promote the products.

This was Klaussner ensuring that its customers know what they put their money into.

Final Words

So, these awards and recognitions received by Klaussner have stemmed from its dedication to customization, fast production, strong retailer support, and award-winning product designs. These factors helped the brand earn multiple industry awards and have helped the brand maintain its solid reputation in the furniture industry.